Email Builder Layouts, Elements and Settings
This article is a deep dive into all the email builder layouts, elements and settings.
Here's a detailed explanation of each layout:
- 1/3: 2/3 and 2/3 : These layouts represent a structure where the content is divided into two unequal columns. These are great for highlighting one piece of content more than the other, like an image and an accompanying description where the image is the main focus.
- 1/4: 3/4 and 3/4 : Similar to the above, but here one column takes up 1/4 of the space, and the other takes up 3/4, and vice versa. This layout is useful when one piece of content is significantly more important than the other, such as a small navigation menu alongside a large content area.
These layouts offer various ways to structure and present your content, depending on your specific needs and the type of email you're sending. By understanding the different options, you can choose the most effective layout for your email.
To add any of these elements to your email, drag and drop them onto your canvas. When you select an element for editing, the Inline Editor will pop up, providing numerous options to modify your chosen element to fit your requirements.
- Image Upload: Use the upload feature to add an image directly from your device. The maximum upload size is 10MB, ensuring you have enough capacity for high-resolution photos.
- Image URL: Alternatively, you can link an image from an external source or your CRM's Media Library. Paste the image URL into the provided field.
- Alt Text: Alt text helps improve email accessibility for recipients who use screen readers or when the image fails to load. Describe the image briefly and clearly in this field.
- Link (optional): If you want your image to redirect to a specific URL when clicked, you can input the desired link in the Link field.
- Width and Height: Adjust the size of your image using these fields. You can set specific pixel values or tick the box for 'Set height and width to auto' for automatic sizing based on the image's original proportions.
- Padding: Control the space around your image by adjusting the padding. Set the padding for the top, bottom, left, and right sides according to your design preferences.
- Alignment: Set the alignment of your image. For instance, select 'Center' to center your image in its respective container. Other options include 'Left' and 'Right' alignment.
- URL: This is the most common button action. You can direct the recipient to a specific webpage. Enter the URL of the page you want the button to link to.
- Mail: This action will open the recipient's default email client to compose a new email. You can set a predetermined recipient email address.
- File Download: If you want the button to trigger a file download, choose this action. You'll need to provide the direct download URL of the file.
- Telephone: This action is great for mobile users. When the recipient clicks the button, their device will initiate a phone call to the number you've entered.
- Other: If you have a unique action in mind not covered by the above categories, choose this option.
- Height: Set the thickness of your divider line. A more significant number will result in a thicker line. For example, setting the height to '2' creates a moderately thick line.
- Width (%): Determine the horizontal span of your divider within its container. This is expressed as a percentage of the container width. For instance, a width of '100' means the divider will span its entire container width.
- Line Type: Choose the style of your divider line. Options typically include 'Solid,' 'Dashed', or 'Dotted.','
- Alignment: Choose the alignment for your divider. Options include 'Left', 'Center', or 'Right'.
- Color: Specify the color of your divider using a hexadecimal code. For instance, '# FED7E2' might be used for a soft pink divider.
- Padding: This adjusts the space between your divider and other elements. You can set different padding values for the divider's top, bottom, left, and right sides.
- Social Items: Add your social media platforms. You can typically add icons for Facebook, Instagram, and Twitter. Just click on the platform and enter your handle or profile URL.
- Icon Styles: Determine the look of your social media icons. You can choose between styles, shapes, and designs to best fit your email's aesthetic.
- Display: Choose the display mode for your icons - it can be 'Icon', 'Text ', or 'Icon and .'
- Align: Adjust the alignment of your icons within the email. You can align them to the 'Left,' 'Center,' or 'Right.'
- Font: Set the font for the platform's name that appears with the icon. If you're using the 'Icon and Text' display, this will be the font of the text.
- Font Color: Specify the color of your social icons using a hexadecimal code. For instance, '#00a4bd' might be used for a teal color.
- Size: Adjust the size of your icons to ensure they're easily visible but not overwhelming.
- Space: This sets the amount of space between each social media icon.
- Padding: Adjust the space between your social media icons and other elements. You can set different padding values for the social media icon section's top, bottom, left, and right sides.
Use the Footer element to include essential information like contact details, company address, or unsubscribe links.
- Font and Style: The inline editor lets you alter your footer text's font, size, and color. Highlight the text you want to change and choose from the options in the editing toolbar. You can make the text bold, italic, underline it, or add a strikethrough.
- Alignment and Spacing: Align your text to the left, right, or center, as per your design needs. Also, control the line spacing to ensure your footer text is readable and neatly presented.
Engage your recipients with multimedia content. Insert a Video element and link it to your hosted video content.
- Video Type: Select the platform where your video is hosted. This could be YouTube, Vimeo, Wistia, or HTML 5 video.
- Video URL: Paste the URL of the video you wish to embed. This should be the direct link to the video on your selected platform.
- Video Thumbnail: This is the image that users will see before they play the video. You can upload a custom thumbnail (maximum size: 10MB) or use an image URL. For instance, a placeholder image from your Media Library could be used.
- Width and Height: Set the dimensions of the video player within your email. You also have the option to set the height and width to 'auto', which adjusts the size based on the video's aspect ratio and the space available in the email.
- Play Button Size: Choose the size of the play button that appears on your video thumbnail. Options typically include Small, Medium, or Large.
- Play Button Opacity: Adjust the visibility of the play button. You can make it more or less opaque depending on your design needs.
- Padding: This is the space around your video player. You can adjust the top, bottom, left, and right padding to fit the video perfectly within your email layout.
- Padding: Adjust the space around your shopping cart content to separate it from other sections in the email visually. Padding can be adjusted at the cart section's top, bottom, left, and right.
- Font: Choose the font for the text in your shopping cart. It could be the system default or another style consistent with your email design.
- Text Color: Customize the color of the text in your shopping cart. It could be black (#000), or any other color that matches your email design.
- Background Color: Select the color of the shopping cart's background. This could be white (#ffffff) or any other color that makes the text easy to read.
- Within the Shopping Cart element, you typically display the following for each product:
- Product Name: The name of the product as it appears on your website or online store.
- Price: The individual price of the product.
- Quantity: The number of that particular product the customer has chosen.
- Line Price: The total price for that line item (Price x Quantity).
You can choose between 'Basic' and 'Custom' when using the RSS Header block.
Add FAQs directly into the email body.
Managing Text and Formatting
- Disc: A filled circle. This is the default style for unordered lists in HTML.
- Circle: An empty circle or a ring. This is typically used for secondary or tertiary points in an unordered list.
- Square: A filled square. This can be an alternative to disc or circle bullets for variety or emphasis.
- Decimal: Standard numerical (1, 2, 3, etc.) list markers. Typically used for ordered lists where sequence matters.
- Lower Alpha: Lowercase alphabetical (a, b, c, etc.) list markers. These are often used for sub-points within an ordered list.
- Lower Greek: Lowercase Greek alphabetical (alpha, beta, gamma, etc.) list markers. Not commonly used, but it can be an interesting alternative to standard markers.
- Lower Roman: Lowercase Roman numeral (i, ii, iii, etc.) list markers. Often used for formal or traditional documents, such as legal documents.
- Upper Alpha: Uppercase alphabetical (A, B, C, etc.) list markers. These are often used for main points in an ordered list.
- Upper Roman: Uppercase Roman numeral (I, II, III, etc.) list markers. Like lowercase Roman numerals, these are often used in formal or traditional documents.
Using Advanced Editing Options
The inline editor also comes equipped with advanced editing options. The 'Clear Format' feature lets you strip any existing formatting from a section of the text, a handy tool when pasting text from external sources.
Adjusting Appearance and Styling
- Background Color: This is the color that appears behind all the content in your email. You can select any color that suits the design and mood of your message. Well-chosen background color can significantly enhance your email's readability and visual appeal.
- Body Color: This is your email's main content area or body color. It's where your text, images, and other elements are housed. The body color should provide a good contrast with your text and other elements to ensure readability.
- Content Width: This is the width of the content area inside your email. By default, it might be set to a standard width of 600 pixels. However, you can adjust this based on your design needs and the kind of content you're including. Note that very wide content might not display well on all screens, especially mobile devices.
- Background Image: Here, you can upload an image that will be displayed as the background of your email. This can be a great way to add visual interest and branding to your messages. Remember that not all email clients support background images, so having a fallback color set is a good idea.
- Maximum upload size refers to the largest image file you can upload as your background. Larger files can take longer to load and may not be fully supported by all email clients, so it's usually best to use optimized web-friendly images.
- Background Image URL: Instead of uploading an image from your computer, you can input a URL of an image hosted online externally or on your CRM's Media Library. The email will load the image from this URL when it's opened. Ensure the image URL is secure (HTTPS) and reliable to load properly for all recipients.
- Corner Radius: Modify the roundness of your button's corners. A value of 9 will give it moderately rounded edges.
- Button Color: Here, you can specify the button's color to match your brand or the theme of your email.
- Font: Choose the font type and size for the text on your button. In this case, the font 'Arial' with a size of '16' is selected.
- Text Styling: You have the ability to set individual colors for the bold, italic, and underlined text within the button. This can help emphasize keywords or phrases and create more visually dynamic buttons.
- Height: The height setting defines the thickness of the divider line. By default, it is set to 2 pixels, but you can modify it to suit the aesthetic of your email. A thicker divider might be more noticeable, while a thinner one can subtly separate sections.
- Color: This setting allows you to choose the color of the divider line. The color should ideally complement the overall color scheme of the email, ensuring visual cohesion.
- Style: Here, you can select the look of the divider line.