Business Platform Pricing WhatsApp Business

WhatsApp Business Platform Pricing Guide

At WhatsApp, we understand the importance of seamless communication in today's business landscape. To ensure you have the flexibility and tools necessary to connect with your audience at scale, we offer a transparent pricing structure designed to fit every conversation. Our pricing empowers you to deliver value across your customers' journeys, enhancing their experience with your business.


Free Service Conversations

Your customers are a priority, and that's why every WhatsApp Business Account receives 1,000 free service conversations each month. We believe in providing you with the resources to take care of your customers without added financial burden.


Leverage Free Entry Points

When customers send a message from an Ad that clicks to WhatsApp or Facebook Page call-to-action button, that conversation is free for the first 72 hours. We want to give you the opportunity to engage with your customers without worrying about immediate costs.

Conversation-Based Pricing

Our conversation-based pricing model is designed to empower you to create better customer experiences and be more engaged with your audience. Here's a brief overview of how it works:


Categories of Conversations

  • Marketing: Marketing conversations relate to your business, products, or services. These include offers and promos, related product suggestions, abandoned cart messages, or any conversation that doesn’t qualify as authentication or utility.
  • Utility: Utility conversations are directly related to a transaction, including post-purchase notifications and recurring billing statements.
  • Authentication: Authentication conversations provide users one-time passcodes for authentication purposes. These can occur at any stage of the user journey — such as account registration, account recovery, or integrity challenges.
  • Service: Service conversations are initiated by users; these are typically about resolving customer enquiries. Businesses can respond within the 24-hour customer service window.

Conversation Rates

Businesses are charged per 24-hour conversation, with rates varying by conversation category. You can select your market, currency, and conversation category to find the applicable rate.

  • Market: Choose the market relevant to your business.
  • Currency: Select your preferred currency.
  • Conversation Category: Specify the conversation type (Marketing, Utility, Authentication, or Service).

Make the Most of Every Opportunity

Visit our website to view and download rate cards by currency or find countries where regional rates may apply. This information allows you to understand the cost structure and make informed decisions to optimize your interactions.


Message Template Guidelines

To ensure a smooth interaction with your customers, familiarize yourself with our message template guidelines. These guidelines help you create effective and compliant messages for different conversation categories.


Accelerate Your Business

Discover how the WhatsApp Business Platform offers personalized customer experiences, enabling you to drive results and build long-term relationships with your customers. Visit our website to explore the full range of features and benefits.

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